Surprisingly, it all began with wreaths, not embroidery. I came up with the technique by accident, through sheer experimentation with floral crowns, wreaths, and generally playing with flower styling for my Instagram feed.
I noticed that I could position the flowers through the mesh of the [garden] sieve, achieving something halfway between a wreath and the floral flat-lay that is so popular on Instagram.
[I] happened to see tulle fabric in passing. I made the connection with the sieve and thought, 'I must try to use it in the same way; all I’d need is something to stretch it with.' That’s how I started using the embroidery hoop, as it made using the tulle easier.
What a fantastic idea! Maybe it could be the next big sewing trend? (If you feel like giving it a go, but don't want to go it alone, then Prinku created tutorials to help with the process.)